Digital marketing is the term used to describe using online channels to sell or promote products or services. It encompasses a variety of activities, which include websites, social media and mobile apps.
It’s a form of marketing that is displayed on your customers’ devices and it’s at the heart of the majority of customer relations today – even when those conversations happen in person or on the phone. Digital marketing includes tactics like email, social media as well as search engine optimization (SEO) and conversion rate optimization and much more.
The digital landscape is constantly changing, and it can feel like a whole new set rules apply to this new way of doing marketing. It’s not just about platforms and channels, it’s about concepts that will last in the digital age (the importance humanisation, content is the most valuable asset) and shiny technology that was once considered the future, but is now been accepted into the mainstream.
It’s all about connecting with your customers, in a large scale, through their preferred digital channels to provide experiences that meet their needs – from building relationships to driving sales. Digital marketing is important for all companies. Even if you don’t have an enormous budget you can still reach your target audience and have an impact with the right tactics. We’ve compiled our top tips to help you get started.
Vélemény, hozzászólás?